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2019

It started in 2019 with one product: the Anti-Aging Copper Peptide Mask. A simple goal, results-driven skincare done right.

2022

Introduced the Anti-Aging Cleanser Gel and Anti-Aging Gold Essence Serum, plus an expansion into wash-off masks, overnight masks, and sunscreens for complete anti-aging care.

2023

Introduced our Ocean Series for hydration, and our very first store at Publika.

2024

Marked a big leap — our first fragrance, the Tea Core personal care line, and rapid retail growth across Malaysia.

2025

Cemented CLEF as a nationwide name — new stores across Malaysia and the launch of Peach Tea & Rose Bath Gel & Lotion. We also pushed our sheet mask journey further with Better Skin Prep Masks, including the Plump & Firm Milky Collagen Mask and Soothe & Hydrate Hydrogel Cooling Mask, for targeted skin-prep results.